With the spread of high speed internet like 3G and 4G, consumption of audio visual content over mobile and other such devices is increasing by leaps and bounds. It is estimated that by 2019, every family will have a smartphone and internet connectivity in it. Therefore, audio-visual content consumption on mobile phone will be of an unprecedented nature. Given the limited possibility of channels through which alternate and rights based content can be disseminated, internet and mobile will be the most important alternative. With this hypothesis, Drishti plans to eventually set up an online channel where stories are to come from the grassroot in the model of our community media intervention. In order to have a network of content creators we propose to build partnerships with civil-society organizations spread out across the country, with a win-win formula.
Civil Society Organisations working towards the facilitation of the rights and entitlements of communities are often encountered with the problem of finding a medium which can present their data on rights violation, question the government apparatus and force course correction at implementation and policy level. Hence, irrespective of a good deal of work done by them which unearths the situation on ground, there isn’t enough documentary evidence available in the public domain which can enforce a change in the status quo. The degree of impact thus possible is limited due to the absence of creation and dissemination of such content. However, critical the activity maybe, organizations often do not have resources and the focus to carry out timely and relevant documentation. To ensure a sustainable system of documenting important content in a scientific and aesthetically interesting way, we believe requires building of internal capacity of every organisation. As it is not-feasible to call an expert for every time such a need arises, it thus makes sense to build capacity of staff, volunteers, etc in playing that role. It is with this approach, that Drishti had been working for the last 20 years capacitating various organizations in having their own staff and volunteer trained in video, handholding them in strategizing and conducting dissemination of their productions and design campaigns around them.