A community video and mobile intervention program focusing on immunisation awareness amongst parents especially fathers to improve the immunisation status of children in 56 villages of Devgadh Baria block of Dahod, Gujarat and thus minimising child mortality.
THE ‘APNA BARIA’ Community Video Intervention
In the eastern corner of Gujarat is the Devgadh Baria block characterized by a forested area with predominantly tribal population. The block is one of the most backward areas on multiple indicators. It has one of the lowest ratings in health standards, financial status and other related issues. Widespread migration, discrimination and violence and other rights violation are major causes of concern. With this is mind, in Sept 2015 Drishti supported in setting up a all-women video team which will give voice to those whose basic rights are not protected.
STRATEGY and JOURNEY So Far
Rigorous video trainings have equipped the group to make their own films. They have made their first film on immunization behavior and dos and donts. The team is equipped to handle semi-professional DSLR cameras and editing softwares. The films come with an interesting flavor of the local music, language and interesting visuals.
The team makes a video in every two month and screens it in 56 villages. Till date they have reached out to more than 3000 people with critical health messages. Projection is done through portable battery operated LED projectors and portable speakers. However this is not the only method of dissemination. The videos are also made available in 28 mobile download shops of the area. Villagers especially youth come to these shops to download the latest songs and videos. Along with that these videos are also distributed for free in their phones. Lastly, the team has a database of more than 3000 numbers. When internet connectivity improves in the area, the videos will be also sent through social networking sites like whatsapp and facebook.
Apart from dissemination of videos the team also ensures better service delivery and reminding about their rights and responsibilities through the mobile phone IVRS system and by direct contact.
Mobile voice messages regularly goes out to parents of children to remind them of their immunization dates. The calls go out when the dates are due. A program has been created so that the system can automatically call when the due date for immunization comes with the relevant voice message. Not only that, this entire data of how many target cases, no of them who have responded, call data, etc is reflected real time on a open internet based dashboard.
ACHIEVMENTS and WAY FORWARD
- The initiative has already reached out to 3000 people with key health messages in 56 villages
- 2 films made on health issues
- Key health delivery issues of 56 villages reported to block and district officials as reported from screenings
- Mobile voice messages reaching out to more than 3000 people reminding them about key health benefits like immunization that they need to avail.
- 70% pick-up of calls and about 60% of all messages listened to.